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"Jason is being honored 'for his commitment and dedication to furthering the cause of the environment through the use of his creative talents to inspire respect for our natural heritage and to promote the conservation and sustainable use of the earth's resources'." --UNEP press release

 





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<< UN press briefing on Jason's appointment as Goodwill Ambassador

United Nations Environment Programme Press Release
(New York, New York / Nairobi, Kenya)

Companies to be Honored with Inaugural WILD Awards for Responsible Use of Wildlife in Advertising / UNEP to Name Lion King's Simba, Actor/Recording Artist Jason Raize, as Goodwill Ambassador
Press Release
October 22, 1999


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NEW YORK/NAIROBI, 22 OCTOBER 1999--The first ever WILD Awards will be presented to four companies and their advertising firms at a luncheon ceremony hosted by The United Nations Environment Programme (UNEP) at UN Headquarters in New York on Tuesday, October 26th at 8PM.

The WILD Foundation and UNEP have established the awards to enhance corporate consciousness, promote responsible use of wildlife and wilderness in advertising, and encourage corporate philanthropy that supports the conservation and sustainability of the wild world.

The winners of the inaugural WILD Awards, being honored in four categories, are: Mutual of Omaha and its ad agency Bozell Worldwide receiving the Lifetime Achievement Award; Nedbank of Africa with agencies Ogilvy and Mather and The Hardy Boys in the International Excellence category; Canon U.S.A., inc., and its in-house agency awarded for National Excellence; and Georgia Power and ad firm Pollak, Levitt & Nel, receiving the Regional Excellence Award.

In addition to recognizing the excellence of the private sector in wildlife conservation, UNEP is also turning to the artistic world of Broadway for inspiration.

As part of the event, the Executive Director of UNEP, Klaus Toepfer, will announce that Jason Raize, "Simba" in the original Broadway version of "The Lion King" and recording artist with Universal Records, is being designated a UNEP Goodwill Ambassador.  Jason is being honored "for his commitment and dedication to furthering the cause of the environment through the use of his creative talents to inspire respect for our natural heritage and to promote the conservation and sustainable use of the earth's resources."

Presenting the 1999 Wild Awards will be wildlife expert Jim Fowler, and the distinguished international conservationist especially known for his work in saving the white rhino from extinction, Dr. Ian Player of South Africa. Also participating will be the Chairman of the National Fish and Wildlife Foundation, Ms. Magalen O. Bryant.

Jason Raize will conclude the programme with a song from "The Lion King."

Note to journalists: A press conference will be held before the luncheon, at 11 a.m. in Room S-226, at the UN Secretariat Building. Speakers will include Jim Fowler and Jason Raize, along with representatives of the four winners. For more information, please contact Jim Sniffen, UNEP Information Officer, at (212) 963-8094/8210. For UN Media Accreditation, please contact the UN Media Accreditation and Liason Unit, tel: (212) 963-7164, fax: 963-4642.

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