Jason Raize Resource
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"Recording affords an artistic integrity from yourself that no other medium can provide an artist. [W]hen you are on stage performing your own music, that's you."
--Jason Raize, Afro-American Newspaper








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Solo Work

 
Jason
                                  Raize "You Win Again"
                                  single
Jason Raize's "You Win Again" single
In 1998, Jason signed with Universal Records' new Deston Entertainment label to record his debut solo album. Jason would collaborate with songwriter/producer Desmond Child, who had recently started the Deston Entertainment label with partner Winston Simone. Child boasted two decades in the music business that included collaborations with Aerosmith, Bon Jovi, and Bonnie Tyler; as he began working with Jason, Child again rose to the top of the charts by writing and producing Ricky Martin's 1999 hit "Livin' la Vida Loca."

Jason worked on the album while still performing in The Lion King. He spoke often about how being adopted and not knowing his ethnicity fueled his desire to make music that wasn't tied to any specific background. "I don't come from a background where I only do Latin music or rap or any specific style," he said on his official website. "What I wanted to do is pop, which to me is the universal music, and add flavors of other music into that, and thereby create a style."

Jason released two singles on the Deston Entertainment/Universal label: "Taste the Tears," written by Diane Warren, in December 1999, and "You Win Again," written and previously recorded by the Bee Gees, in June 2000. Just after the release of "You Win Again," Jason headlined the Disney Channel concert special Jessica Simpson and Jason Raize in Concert in which he performed most of the songs from his anticipated album NYC.

Unfortunately, Deston Entertainment never released NYC. Child suspended operations for his music label in 2001 so that he could focus on other projects; Jason, meanwhile, began work on his television show Keeping it Wild with Jason Raize.



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